Buffering an online crisis



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Most people think of ” Buffer” and think of buffering when watching a video online and the video is loading. But to answer the question about what is buffer, Buffer is A temporary storage area, usually in RAM. The purpose of most buffers is to act as a holding area, enabling the CPU to use date before transferring it to a device/method.

Listening to the podcast on the Buffering online crisis was very interesting and enlighten as well. This podcast topic was about people buffer and how if people were trying to use buffer to send out post, or messages over the weekend of Nov.4.2013 they would have some issues because buffer had been hacked on Saturday. 

This topic was a great topic because usually hacking would cause a great deal of anger for the people who may have been hacked. But not in this case because buffer approached the situation correctly. Buffer apologized and took responsibility early and often. They anticipated a leadership role.They didn’t make justifications .”They informed people about the situation with regular emails and posts. They spoke bluntly about what happened, what they’re doing to correct things and what users needed to do.”The communicated back to customers often, issuing ongoing updates and status alerts and using email, their blog, Facebook and Twitter.

They were clear.When things were fixed, they provided instructions about what to do to get reconnected. “They continued to issue genuine apologies.They were focused, well organized and first and foremost paid attention to the needs of their users.”

As said in the podcast this was great use of crisis management strategies and how they handled their crisis. The customers were pleased. 

This podcast was very interesting and I really feel organization like buffer who take the right approach and continue to keep the media and customers updated with facts and issues regarding a crisis is very important. Which is really what PR is about teamwork and working as a team to get a goal accomplished.

I recommend everyone starting out in PR to listen to a podcast. InsidePR has great postings.


Public Relations Course Review


Communication 269 is the Intro to Public relations class. In this class social media assignments like blogging is very important because this class involves a lot of writing. Within the class students will learn how to create a professional Twitter , blog site, and LinkedIn account. Which were one of the best aspects of the entire class I enjoyed. I feel as if this class is definitely a class you won’t leave without gaining something from. The over all material is very interesting and beneficial.

This class has taught me how to create and use social media in a professional manner that will help me brand myself. I truly believe that having an online presence will assist in a person’s networking, marketing, advertising, and professional image. By the end of the semester, I really feel this class will have taught me how to write a lot better as well as work in group settings.

This is not a class to stress about because if you show up to class and pay attention Ms.Mullen makes it easy enough that as long as you do the work and learn this class will be fun and a interesting. Moreover, I like the strict deadlines every week because it kept me from procrastinating. In this class Ms. Mullen makes it easy to understand the material. Bonus points are always offered and they really help your grade,

I would recommend this class to anyone interested in Public relations.

Would You Like Fries With That !!!!!!!!

McDonald’s Hash Tag Failure

A Hash Tag for some who may not know is a word or a phrase prefixed with the symbol #. Short messages on blog sites and social networking services such as Twitter or Instagram may be tagged by putting “#” before important words, or as they appear in a sentence.

McDonald’s on the other Hand used the Hash Tag #McDStories for marketing purposes; but along the way, it failed miserably. McDonald’s started this with the intentions that customers would share their stories about the about Happy Meal. However, unsatisfied customers quickly used it as a means to share horror stories and bad experiences with the restaurant.

Loyal customers started to talk about the customer service, quality of food and if it was cooked all the way. Customers left post defaming McDonald’s saying how its the cause of type 2 diabetes and high blood pressure.

McDonald’s immediately took down the Hash Tag in a couple of hours but the damage had been done — people quickly re-tweeted and shared the first posts.

This is an example of a marketing crisis gone wrong, if i was McDonald’s i would take the post as advice on what to do better as a business and corporation. Therefore customers wouldn’t have many complaints.

It is very apparent that businesses should think about all the possible effects when marketing or they might get the exact opposite of their expectations.


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Were Part Of The Fight


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October is the annual Breast cancer Awareness Month, which is designed to campaign and bring awareness to the disease. Most women are aware of breast cancer, but others forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same. Although we have made a lot of progress we still have a long way to go. But with the help of everyone around the world we as a nation can fight this disease together.

On the other hand, Cancer Treatment Centers Of America create personalized treatment plans for breast cancer diagnosis and needs. “A breast cancer diagnosis is life-changing. At Cancer Treatment Centers of America® (CTCA), we’re here to help you and your loved ones make a more informed treatment decision,” said, CTCA.

Every breast cancer is different and requires a personalized approach. Once more people utilize their resources the easier the disease can be detected. At home self exams, Yearly and mammograms are very resourceful for younger and older women.

Women’s health is very important. Each and every day women are dying because of cancerous diseases that can be prevented if enough awareness is exploited. Every 2 minutes, there is a new breast cancer diagnosis. Every 14 minutes, a life is lost to the disease.

Over 40,000 people will die this year; about 400 of them will be men, 85% of all diagnoses have no family history. 1 in 8 women will be diagnosed with breast cancer. Breast cancer is the leading cause of death in women between ages 40 and 55.

The statistics about Breast Caner give me hope and courage to continue to help myself and others who are fighting this disease and trying to prevent it as well.

Spread awareness about Breast Cancer the more you know the better.

More information about Breast Cancer check out National Breast Cancer Foundation, INC.


The Johnson & Johnson Tylenol Crisis

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Before the crisis, Tylenol was the most popular over-the-counter product in the United States with over one hundred million users. Tylenol was accountable for 19 percent of Johnson & Johnson’s corporate profits during the first 3 quarters of 1982. But after seven unsuspecting people died a horrible death, Johnson & Johnson, parent company of McNeil Consumer Products Company which makes Tylenol, suddenly, and with no warning, had to explain to the world why its trusted product was suddenly killing people

The Johnson & Johnson Tylenol crisis is an example of how an organization should communicate with the various public’s during a crisis.  The organization’s management set the example from the beginning by making public safety the establishment’s number one concern. This is particularity central given the fact that Johnson & Johnson’s key task with Tylenol is to enhance the public’s well-being or heath.

A post crisis study by Johnson & Johnson said that over 90 percent of the American population had heard of the Chicago deaths due to cyanide-laced Tylenol within the first week of the crisis.

Johnson & Johnson also used the media, both PR and paid advertising to communicate their strategy during the crisis. Johnson & Johnson used the media to issue a national alert to tell the public not to use the Tylenol product. Johnson & Johnson chairman, James Burke, reacted to the negative media coverage by forming a seven-member strategy team.

Rectification, Sympathy, and Remediation were all Forgiveness strategies that helped them within their crisis. Johnson & Johnson provided the victim’s families counseling and financial assistance even though they were not responsible for the product tampering. Negative feelings by the public against Johnson & Johnson were lessened as the media showed them take positive actions to help the victim’s families.

Johnson & Johnson’s failure to employ/establish a positive relationship with the media, a key stakeholder, forced the company to respond to the crisis in an advertising-like manner. Today Johnson & Johnson has completely recovered its market share lost during the crisis.

The organization was able to reestablish the Tylenol brand name as one to the most trusted over-the-counter consumer products in American. Johnson & Johnson’s handing of the Tylenol crisis is clearly the example other companies should follow if the find themselves on the brink of losing everything. Johnson & Johnson took action to prevent a recurrence of the crisis in the future.


Find more information at


Chatting With Bloggers Comes In Handy

Tonight I joined in on a twitter/blog chat with the hash-tag #blogchat started by Mack Collier which discussed “Writing Great Blog Posts vs Writing Great Newsletters”. Most of the questions were well thought out and everyone really new a lot about blogging and newsletters. Before the chat started those who were participating began to re-tweet the time the blog-chat was starting and how to engage in it. I was influenced to do the same, therefore, I spread the word about the blog-chat by re-tweeting the posts and comments. 

This was the first advantage of blog-chatting because I got the chance to connect with different people from all over the web, while learning how to get my voice and opinions heard through others and other social sites.

I started off the chat with a small tweet stating it was my first time participating in a blog-chat and how excited I was and lost at the same time. I received positive feedback from the bloggers and instructions on what to do in order to participate in the chat. I was welcomed very nicely into the chat and instantly gained three followers just from adding the hash-tag #blogchat.

I was surprised at the amount of people actually entering the chat. I didn’t know where to start so I began by just asking questions according to the topic.

My first question and response was “Question:What can bloggers do to keep visitors coming back for more again and again after their initial visit? #blogchat Response by Ashley Deas @DigitalMktgGirl@BreannaGipson13 I started my blog about a month ago, I would suggest #1 tell your story #2 become a resource #blogchat

I was Intrigued by the comments that continued to flow in. The new tweets available every second was amazing, I couldn’t keep up because the tweets were coming in so fast. I received great answers to all of my questions and I couldn’t believe how much people loved chatting. The entire chat felt like a regular conversation. I felt as if i new each person in the chat.

I learned so much about newsletters and blog chatting. I was overwhelmed by how much information, I was receiving just by asking a simple question.Blog chatting was easy and very interesting.

I recommend everyone to engage in a blog-chat to experience chatting with people from all the around the world while learning about various topics. Being able to express your feelings and have people here your ideas is a great aspect of blog-chatting. I definitely recommend the #blogchat that I did tonight. They do twitter chats every Sunday at 9 pm!

Recommended blog-chatters to follow

 Patrick Phillips @patricksplace

Susanna @susannain140

Maria Santacaterina @mcsantacaterina


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What do you know about press releases ? Start off strong• Be newsworthy• Provide all your contact information• Proofread• Be brief

  • 1. Don’t use big fancy words
  • 2. know your purpose of writing the press release. It’s a great way to get the media’s attention.
  • 3. Make sense, press releases can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use.
  • 4. Start Off Strong• Press releases are like resumes; you have a very brief window to engage readers. So begin with the most important information.
  • 5. Be news worthy and find out What makes your association unique and special. Event information shouldn’t read like an invitation.
    • “Think like a reporter. Before putting the effort into writing a press release, determine if your story is newsworthy. Ask yourself, “Why would a reporter want to cover my business?” “What is interesting about what I do and who I serve?” “Will anyone care about this story besides me?” Be honest with yourself.”
  • 6. Provide All Your Contact InformationIn case reporters want to follow up with you. Also, be sure to include phone number and email.
  • 7. Proofread, then have someone else proofread again.A single typo or grammatical error can instantly ruin your credibility.

A press release is one way to get your name out

Link to more information on Press releases


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Bacteria is the new apple juice ( Odwalla’s Foods)

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Via compfight

“Washington state health officials confirmed a link between a local E.coli outbreak and Odwalla’s unpasteurized apple juice. One child died and more than 60 people became sick, prompting more than 20 lawsuits.”

Odwalla responded quickly by recalling all Odwalla products having apple or carrot juice in it. Which cost the company around $6.5 million. CEO Stephen Williamson took the responsibility when he spoke with the media and promised to pay the medical cost for the people who were affected by the outbreak.

“Daily press briefings by Odwalla were used to update the public, along with a full-page newspaper ad and a website explaining the situation.”

This entire situation hurt the company publicly and financially. I feel this company had a hard decision to make about whether or not to terminate the products for good, or continue to sale the products and determine what contaminated the products.

“The company had faced its worst-case scenario: death caused by one of its food products.  Odwalla lost a third of its market value by the time everything subsided, and pled guilty to criminal charges relating to the outbreak, which resulted in a $1.5 million fine from the FDA.”

But Odwalla continued to fight. It focused on customer relations in the months following, attempting to rebuild trust. Odwalla fixed the contamination issue and improved its quality control and safety system.

Odwalla re-launched its apple juice two months later. In 2001, Coca-Cola bought Odwalla for $186 million.

Overall I believe Odwalla made the right decision to admit their mistake, take a stands, and fix the problem. I would have did exactly the same.

Read more at Business Insider

Recap Of interview with Public relations Professional and director of communication at Valdosta State University Thressea Boyd


Director of Communication and Crisis department at Valdosta State University, with a bachelors in Public relations, and minor in Journalism. Thressa Boyd knows the ins and outs of Public relations. Along with 15 years of experience within the field of Public relations, Boyd has seen and been a part of the changes in Public Relations.

” There is something new within PR each and everyday it’s constantly changing”, said Boyd, “It’s a divine strategy, 70 hour job and more than just a full time job because there is always something to do within PR. Working in PR means having a passion for writing and being able to communicate.”

And in the field of public relations the best thing to learn is how to write, and be well knowledgeable about current events, which was a topic Boyd discussed a lot within the interview. “Have a wide variety of knowledge” said Boyd,”read newspapers, look for stories and writing styles in order to get your message up front.

After five minutes into the interview with Thressea Boyd, I had already learned so much about why writing is the most important aspect of Public Relations. “A liberal arts degree is good to have in PR and a strong background of journalism, writing is crucial, event planning is a part of it but not the most important part. The more internships the better” said Boyd, “work for a Public relations agency because of the different diversity and knowledge you’ll gain.

But that’s not all that comes with Boyd.

When asked about the importance of writing in Public Relations, Boyd strongly suggested blogging for anyone going into PR to blog. “Blogging is very important. It helps people see your personality, who you are, your interests. The more you write creativity the better you become as a writer. It is like riding a bike, fall and fall but you get better, it’s like an electronic journal” said Boyd.

After Boyd explained the importance of writing and blogging, I further understood why blogging is an effective writing tool within itself.

Boyd started out in Public relations, then marketing sales, moved to England for four years as a stay at home mom, then back to Public Relations.

” Being 50 years of age in the field of public relations, I believe public relations social media was not as important as it is in society today”, said Boyd, ” young people starting out in PR, need to stay on top of advances in technology because PR is constantly changing.”

While interviewing Boyd, I understood why journalism is so important in the field of public relations. “Every person has a story to tell, PR people have to put on their journalism hats,” Boyd said.

“Journalism helped a lot, I worked for TV station, as far as media relations, I was well prepared and fortunate enough to work with top female professionals, veteran professionals, and learned from others. Also, I went to a lot of conferences which is important because you learn a lot about what’s going on in PR.”

Being in charge of the Crisis Communication department at Valdosta State University, Boyd gets information to the campus and public. Also, with the help of her staff, and student assistants, Boyd generates eight press releases a week. She is also the editor of the university magazine, writing takes up most of her time. ” Public relations people are story tellers, trying to put their best face forward, and always be honest in PR,”said Boyd.

Overall the interview with Thressea Boyd went exceptionally well and I learned that public relations is not what people think it is. Public speaking is not the only important aspect of PR.

Becoming a great writer, knowing you audience, be noticeable about your company learn everything(history, product), and last but not least, know what you’re representing, and know your area of expertise.

These values and advice above will help me further decide whether Public Relations is the field I really want to be a part of.

More info about Thressea Boyd

LinkedIn to Thressea Boyd

Link to twitter

Mindful Listening

Mindful Listening

Listening I a process, it doesn’t happen when your done listening. You have to still

-Interpreting meaning communication                                                                                          responding                                                                                                                                                        remembering                                                                                                                                                              repeating                                                                                                                                                                      engage in what the person is saying

•Words are symbols
Symbols are arbitrary
Symbols are ambiguous
Symbols are abstract
•Language and culture reflect each other
•The meanings of language are subjective
•Language use is rule-guided
§Communication rules
–Regulative rules
–Constitutive rules
•Punctuation shapes


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