McDonald’s Hash Tag Failure
A Hash Tag for some who may not know is a word or a phrase prefixed with the symbol #. Short messages on blog sites and social networking services such as Twitter or Instagram may be tagged by putting “#” before important words, or as they appear in a sentence.
McDonald’s on the other Hand used the Hash Tag #McDStories for marketing purposes; but along the way, it failed miserably. McDonald’s started this with the intentions that customers would share their stories about the about Happy Meal. However, unsatisfied customers quickly used it as a means to share horror stories and bad experiences with the restaurant.
Loyal customers started to talk about the customer service, quality of food and if it was cooked all the way. Customers left post defaming McDonald’s saying how its the cause of type 2 diabetes and high blood pressure.
McDonald’s immediately took down the Hash Tag in a couple of hours but the damage had been done — people quickly re-tweeted and shared the first posts.
This is an example of a marketing crisis gone wrong, if i was McDonald’s i would take the post as advice on what to do better as a business and corporation. Therefore customers wouldn’t have many complaints.
It is very apparent that businesses should think about all the possible effects when marketing or they might get the exact opposite of their expectations.
Via CompFight : Kwok-kuen Cheung