Monthly Archives: November 2013


Buffering an online crisis



Image Credit: Via CompFight Videomine

Most people think of ” Buffer” and think of buffering when watching a video online and the video is loading. But to answer the question about what is buffer, Buffer is A temporary storage area, usually in RAM. The purpose of most buffers is to act as a holding area, enabling the CPU to use date before transferring it to a device/method.

Listening to the podcast on the Buffering online crisis was very interesting and enlighten as well. This podcast topic was about people buffer and how if people were trying to use buffer to send out post, or messages over the weekend of Nov.4.2013 they would have some issues because buffer had been hacked on Saturday. 

This topic was a great topic because usually hacking would cause a great deal of anger for the people who may have been hacked. But not in this case because buffer approached the situation correctly. Buffer apologized and took responsibility early and often. They anticipated a leadership role.They didn’t make justifications .”They informed people about the situation with regular emails and posts. They spoke bluntly about what happened, what they’re doing to correct things and what users needed to do.”The communicated back to customers often, issuing ongoing updates and status alerts and using email, their blog, Facebook and Twitter.

They were clear.When things were fixed, they provided instructions about what to do to get reconnected. “They continued to issue genuine apologies.They were focused, well organized and first and foremost paid attention to the needs of their users.”

As said in the podcast this was great use of crisis management strategies and how they handled their crisis. The customers were pleased. 

This podcast was very interesting and I really feel organization like buffer who take the right approach and continue to keep the media and customers updated with facts and issues regarding a crisis is very important. Which is really what PR is about teamwork and working as a team to get a goal accomplished.

I recommend everyone starting out in PR to listen to a podcast. InsidePR has great postings.


Public Relations Course Review


Communication 269 is the Intro to Public relations class. In this class social media assignments like blogging is very important because this class involves a lot of writing. Within the class students will learn how to create a professional Twitter , blog site, and LinkedIn account. Which were one of the best aspects of the entire class I enjoyed. I feel as if this class is definitely a class you won’t leave without gaining something from. The over all material is very interesting and beneficial.

This class has taught me how to create and use social media in a professional manner that will help me brand myself. I truly believe that having an online presence will assist in a person’s networking, marketing, advertising, and professional image. By the end of the semester, I really feel this class will have taught me how to write a lot better as well as work in group settings.

This is not a class to stress about because if you show up to class and pay attention Ms.Mullen makes it easy enough that as long as you do the work and learn this class will be fun and a interesting. Moreover, I like the strict deadlines every week because it kept me from procrastinating. In this class Ms. Mullen makes it easy to understand the material. Bonus points are always offered and they really help your grade,

I would recommend this class to anyone interested in Public relations.

Would You Like Fries With That !!!!!!!!

McDonald’s Hash Tag Failure

A Hash Tag for some who may not know is a word or a phrase prefixed with the symbol #. Short messages on blog sites and social networking services such as Twitter or Instagram may be tagged by putting “#” before important words, or as they appear in a sentence.

McDonald’s on the other Hand used the Hash Tag #McDStories for marketing purposes; but along the way, it failed miserably. McDonald’s started this with the intentions that customers would share their stories about the about Happy Meal. However, unsatisfied customers quickly used it as a means to share horror stories and bad experiences with the restaurant.

Loyal customers started to talk about the customer service, quality of food and if it was cooked all the way. Customers left post defaming McDonald’s saying how its the cause of type 2 diabetes and high blood pressure.

McDonald’s immediately took down the Hash Tag in a couple of hours but the damage had been done — people quickly re-tweeted and shared the first posts.

This is an example of a marketing crisis gone wrong, if i was McDonald’s i would take the post as advice on what to do better as a business and corporation. Therefore customers wouldn’t have many complaints.

It is very apparent that businesses should think about all the possible effects when marketing or they might get the exact opposite of their expectations.


Via CompFight : Kwok-kuen Cheung

Were Part Of The Fight


Via CompFight :Kristi Hedberg

October is the annual Breast cancer Awareness Month, which is designed to campaign and bring awareness to the disease. Most women are aware of breast cancer, but others forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same. Although we have made a lot of progress we still have a long way to go. But with the help of everyone around the world we as a nation can fight this disease together.

On the other hand, Cancer Treatment Centers Of America create personalized treatment plans for breast cancer diagnosis and needs. “A breast cancer diagnosis is life-changing. At Cancer Treatment Centers of America® (CTCA), we’re here to help you and your loved ones make a more informed treatment decision,” said, CTCA.

Every breast cancer is different and requires a personalized approach. Once more people utilize their resources the easier the disease can be detected. At home self exams, Yearly and mammograms are very resourceful for younger and older women.

Women’s health is very important. Each and every day women are dying because of cancerous diseases that can be prevented if enough awareness is exploited. Every 2 minutes, there is a new breast cancer diagnosis. Every 14 minutes, a life is lost to the disease.

Over 40,000 people will die this year; about 400 of them will be men, 85% of all diagnoses have no family history. 1 in 8 women will be diagnosed with breast cancer. Breast cancer is the leading cause of death in women between ages 40 and 55.

The statistics about Breast Caner give me hope and courage to continue to help myself and others who are fighting this disease and trying to prevent it as well.

Spread awareness about Breast Cancer the more you know the better.

More information about Breast Cancer check out National Breast Cancer Foundation, INC.