- 1. Don’t use big fancy words
- 2. know your purpose of writing the press release. It’s a great way to get the media’s attention.
- 3. Make sense, press releases can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use.
- 4. Start Off Strong• Press releases are like resumes; you have a very brief window to engage readers. So begin with the most important information.
- 5. Be news worthy and find out What makes your association unique and special. Event information shouldn’t read like an invitation.
- “Think like a reporter. Before putting the effort into writing a press release, determine if your story is newsworthy. Ask yourself, “Why would a reporter want to cover my business?” “What is interesting about what I do and who I serve?” “Will anyone care about this story besides me?” Be honest with yourself.”
- 6. Provide All Your Contact InformationIn case reporters want to follow up with you. Also, be sure to include phone number and email.
- 7. Proofread, then have someone else proofread again.A single typo or grammatical error can instantly ruin your credibility.
A press release is one way to get your name out
Link to more information on Press releases