1. Create a Blog Personality
Don’t formulate your posts. Let your voice shine through. Give your blog a personality.
2. Be consistent in your posts
Be consistent. When starting out, try to post at least three times a week, preferably every other day.
3.Don’t get caught up in the length of your posts. They don’t have to be long. They can be random thoughts or tidbits of news regarding your industry. The key is to make them interesting.
4.Allow comments. You can moderate comments, but comments create the viral effect by allowing your readers to interact with you. You will also want to research and comment on relevant industry related blogs.
5.Titles draw traffic. Be creative. Not only do they capture the attention of potential readers, but those search engines love blog titles. A rule of thumb is to keep your title under ten words.